LG 50UR91006LA.AEK TV 127 cm (50") 4K Ultra HD Smart TV Wi-Fi

4K Ultra HD & AI Sound Pro
Experience vibrant picture quality in incredible detail with 4K clarity, powered by the smart α5 AI processor 4K Gen6, the brain of the TV. LG’s AI Sound Pro feature puts you right at the centre of the action, creating an absorbing atmosphere in any room.

Super slim design with stylish stand
A beautifully crafted TV to enhance any room. With a super slim design this TV will look stylish when wall mounted or placed on your furniture. With the specially designed stand, you can easily accommodate a soundbar in front.

LG’s webOS smart platform
Access all of your must-have apps like Freeview Play, NOW, Netflix, Prime Video, Disney+, Twitch and more on LG’s easy-to-use webOS smart platform. New Quick Cards make it easy to find what you want based on interest – be it Gaming, Sports, Music or even Home Office. Use voice control command with Alexa to control your TV and your entire smart home with ease.

FILMMAKER Mode & HDR
Enjoy movies just as the director intended thanks to Filmmaker Mode and HDR.

Game Optimiser & ALLM
Tweak your settings with ease to ensure the best gaming experience with the Game Optimiser, and ensure the most responsive gameplay with ALLM – putting you into the best game mode automatically when powering up your console.